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    Archive for April, 2008

    What’s In A Name

    Posted on April 14th, 2008 by David Wagner
    Filed under General, Marketing | No Comments

    What’s in a name… good question, however you should have the answers before you name your company.  I thought I would include in this post a few points that I read a while ago from the book The Art of the Start by Guy Kawasaki.  I do not take credit for these, only that I […]

    Why CRM Isn’t Working

    Posted on April 4th, 2008 by David Wagner
    Filed under CRM | No Comments

    Customer Relationship Management (CRM) has an industry filled with many various software solutions, from entry level contact managers and Sales Force Automation (SFA), to hosted Software-as-a-Service (SaaS), to higher-end CRM systems. With all the solutions on the market you would believe that customer service is getting better - it’s not. It appears […]

    Seven Steps to Customer Service

    Posted on April 4th, 2008 by David Wagner
    Filed under Service | 2 Comments

    I just recently read an interview between Guy Kawasaki, Garage Technology Ventures, and Bill Price co-author of The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs. In this interview Guys asks a number questions regarding what it takes for good customer service. The […]