Social Media Follow Through

I have been recently viewing the plethora of posts on Facebook, Twitter, etc. from various people and organizations. I assume these people or organizations are attempting to leverage social media as one of their marketing strategies. One thing that was quite alarming was the number of posts that had no follow through in terms of responses to comments made by viewers.

The whole point of utilizing social media is to engage in conversation with your followers or customers. Utilizing social media, as one of your marketing strategies, should not be treated like the traditional approaches; whereby, you shotgun information out on as many mediums as possible in hopes that a percentage of recipients will respond (i.e. leads in traditional marketing terms) and you will be able to convert these into opportunities.

The point of social media is to engage with people in order to learn more about them, and they can learn more about yourself and organization. Only once they feel comfortable, and start to trust you, will there be an opportunity for your business. Now this may sound a little manipulative, in terms of attempting to establish trust, with the intention of try to generate business. However, I believe if you are sincere, whereby you really believe that you are trying to help them with need or a problem, than this shouldn’t be an issue. One of the best definitions for marketing I have ever heard is…

Marketing is getting people who have a specific need or problem to know, like, and trust you.

Remember, the point of using social media is to engage with your followers and customers. Therefore, be sure to take every opportunity to respond to comments made by your viewers.