Book Review: Crush It by Gary Vaynerchuk

Just finished reading the book Crush It by Gary Vaynerchuk. Great book (only 150 pages) about following your passion and the use of social media to achieve these dreams. Some of you might not know Gary, he is the founder behind Wine Library TV. Gary has quite a story of were he came from, growing up in New York working for his father, and his passion and entrepreneurial spirit.

Gary has some great suggestions and examples as to how you can turn your passion into your personal brand and business. One of Gary’s strategies was the use of social media to market his brand!

Leveraging social network platforms into effective conduits for your personal brand is all about building word of mouth. ~ Gary Vaynerchuk

Chapters 5 and 6 – Create Great Content and Choose Your Platforms – provide great advice as to how to create your content and distribute it through the various social media platforms. Chapter 11 – Start Monetizing – provides some ideas as to how you can start making money from your brand – granted you need to build your followers and brand first. In Appendix A – Did You Forget Anything – Gary provides a quick checklist to help you get started.

I highly recommend this as a great introduction book to anyone interested in how they can turn what they know, and are passionate about, into their dreams of doing it for a living!