Entries Tagged 'Blogging' ↓

Just finished reading the book Crush It by Gary Vaynerchuk. Great book (only 150 pages) about following your passion and the use of social media to achieve these dreams. Some of you might not know Gary, he is the founder behind Wine Library TV. Gary has quite a story of were he came from, growing up in New York working for his father, and his passion and entrepreneurial spirit.

Gary has some great suggestions and examples as to how you can turn your passion into your personal brand and business. One of Gary’s strategies was the use of social media to market his brand!

Leveraging social network platforms into effective conduits for your personal brand is all about building word of mouth. ~ Gary Vaynerchuk

Chapters 5 and 6 – Create Great Content and Choose Your Platforms – provide great advice as to how to create your content and distribute it through the various social media platforms. Chapter 11 – Start Monetizing – provides some ideas as to how you can start making money from your brand – granted you need to build your followers and brand first. In Appendix A – Did You Forget Anything – Gary provides a quick checklist to help you get started.

I highly recommend this as a great introduction book to anyone interested in how they can turn what they know, and are passionate about, into their dreams of doing it for a living!

Take your blog for a walk today! I been recently looking over my blog trying to determine how to make it better. Looking over the frequency of posts something has come to my attention… I don’t play with my blog very much.

Having a blog is very much like having a family pet, in this case lets say a dog. Having a dog is a big commitment, at least thats what I tell my kids. Maybe this is why I have two cats, lets face it cats are a low maintenance pet. You do have to change the litter every few days, feed them and maybe leave the toilet seat up so they can get a drink! But they don’t need to be walked, played with or even given much attention – pretty much they are completely indifferent to your existence!

Dogs on the other hand need to be walked, cleaned and are constantly looking for attention. If you don’t do these things then what ends up happening; dogs start crapping all over the house, getting into trouble. and can eventually get mean and turn on their owners.

This is much what having a blog is like. You have to constantly pay attention to your blog, you have to feed it and take it for walks. If you don’t pay any attention to your blog then it can get old and mean, and turn on it’s owner, by telling everyone that you don’t take blogging seriously.

So what am I trying to say in this rambling of dogs and cats? If you are considering starting a blog to promote your business or organization, remember blogs (i.e. dogs) need constant attention. So I am making a New Year’s resolution to trying and walk my blog (write a post) at least once a week. Let’s see how this resolution turns out!