Entries Tagged 'Books' ↓

Just finished reading the book Crush It by Gary Vaynerchuk. Great book (only 150 pages) about following your passion and the use of social media to achieve these dreams. Some of you might not know Gary, he is the founder behind Wine Library TV. Gary has quite a story of were he came from, growing up in New York working for his father, and his passion and entrepreneurial spirit.

Gary has some great suggestions and examples as to how you can turn your passion into your personal brand and business. One of Gary’s strategies was the use of social media to market his brand!

Leveraging social network platforms into effective conduits for your personal brand is all about building word of mouth. ~ Gary Vaynerchuk

Chapters 5 and 6 – Create Great Content and Choose Your Platforms – provide great advice as to how to create your content and distribute it through the various social media platforms. Chapter 11 – Start Monetizing – provides some ideas as to how you can start making money from your brand – granted you need to build your followers and brand first. In Appendix A – Did You Forget Anything – Gary provides a quick checklist to help you get started.

I highly recommend this as a great introduction book to anyone interested in how they can turn what they know, and are passionate about, into their dreams of doing it for a living!

The book itself is a great example as to how the power of social media can be used to influence people and promote products or services.  Had I never read Chris’ blog, or followed his tweets, I may have not been aware of his book.  Therefore, awareness of Chris and his blog creates a trust that he is an expert in his field and subsequently I bought his book.

I will give a complete review once I complete the book. I am still in the first few chapters, and what stands out for me so far, is how the overall objective is to build relationships and earn trust with your audience, customers, people – become a Trust Agent!